Two Point Oh Tuesdays Number One: MyDemand

July 24th, 2012

The hit just keep rolling out huh? Welcome to yet another piece of the puzzle I had started so long ago and just never got around to getting out. Two Point Oh Tuesdays! Or, as it will be better known as, "2.0 Tuesdays." Believe me when I say that I do quite a bit of thinking on a regular basis and none of that thinking seems to be relegated solely to narratives or depression. A good deal of it seems apt to just trying to figure out existence and in that regard, improvements/enhancements. So welcome to the idea farm (day) where I'll put out some of the ideas I've had over the years or even fairly recently in hopes to push the innovative envelope of any who stumble upon this. Humans are wondrous creatures capable of so much more than we seem to be content with right now. So, this is that call, to push forward toward that future just beyond the horizon!

Two Point Oh Tuesdays Number One:  MyDemand

"MyDemand" is a simple premise. It is a call for a world of entertainment void of superfluous. Upon growing older all begin to realize what they enjoy and don't enjoy. So why are we holding ourselves back by shotgunning the very experience that should be there to relax and relieve us? It's pretty ridiculous isn't it? If at the very least impractical. So, in this world where customization is a well-appreciated feature, why have cable companies been slacking so far behind? Why do they offer "variety packs or subject-oriented tiers" instead of just allowing us access to a programming schedule that appeals to the consumer's tastes?

Sure, the go-to answer is money but why limit ourselves to accepting something so drone and overused?  In the United States of America, the name of the game is supply and demand. Capitalist societies run on capitalist ventures. So, this is a rallying for the demand of an end to the old and an acceptance of the new. Content on demand. ALL content on demand. ALL the time.

This idea was always on the far reaches of my mind (years) but really came to the forefront as I began traveling the country to find that not all providers offered the same "basic package." Watching the growing prevalence of the online marketplace to offer the very customization I'm calling for, it's hard to believe the cable industry won't begin going the way of the newspaper (paper) soon enough. Cable is so overpriced as is and as with the constant renegotiations (looking at you DirectTV [dropping G4, AMC*, MTV*]) what lies ahead could only be this system of on demand entertainment taking point with the new generation beginning to assume dominance over the last.

So, simply put, what is the delay. The time for change is upon us. Let us usher in the new age, free of the so-called conventional thinking that does naught but hold us back, limiting our ability to evolve.