Everything in the 2.0 series could easily be attributed to the necessity of customization or rather personalization being an incremental step in the next era of innovation furthering the ascension of mankind. In this entry as with most of the others under this category, the goal is to stay relatively broad and the future need no stern hand but simple encouragement. Such is the philosophy and so it shall stay.
Custom builds are quite possibly the missing piece of what separates us all from that ideal future and the present that mirrors little of what those that came before us imagined. The obsession with a standardization isn't nearly as prevalent because the global unity has continued to escape the grasp of those leaders that run the face of existence from the shadows. Whether intentional or otherwise. Free-market societies, capitalism, all interesting concepts but the competition between corporations has never truly benefited anything other than the illusion on societal constraints. Proprietary as a term comes to mind. Such systems have only influenced "big business" to investigate and and pursue more creative avenues in which to gouge the populous at large. And under such a guise has effectively pushed forward substandard merchandise that hinders far more than it could ever hope to help for it serves to stagnate.
Though it's hardly all negatives. There are those gems out there that gaze on at the existence of such and with earnest ingenuity and the curiosity that comes with youth, look to produce when inquiry as to why things are the way they are surpass the fear of challenging the status quo. But it's such a small portion that ever dare to seemingly answer such a call. That's truly what 2.0 is about. We've challenged mediocrity but when questioning it it's clear that the new mediocrity is adaptation. Technology advances but the people don't. That's where the call for 2.0 finds it's truest footing.
Custom build is merely a fragment of it all. Custom build is the next logical step. Instead of standards or burgeoning product lines labeled with systems so inclusive that even their legacies are incompatible, there's customization in-tandem with personalization. Tech built to order. Specifically to the consumer. Yes, there is the cost of such a premium but it can be offset by subscription based services. It would be the birth of the third party. The standards are fine. The name brand is fine. But then there's the service built from the ground up for the sole purpose of fulfilling the desires of the purchaser. And then the sublet of such being the subscriptions that custom tailors suites to fit the product. Cross-platform issues are regulated as each product is made to the specifics of each unit. Examples, a cell phone and the applications it can run. Time can be mitigated as technological advancements continue.
There's so much to it and this is again, merely a fragment of the over-arching foundation that will take us into that next generation of human kind. And, it all starts with the individual. You.